Typically, the best approach to marketing is a well-rounded and all-encompassing approach. This means creating high-quality content for your site, optimizing said content for search, and then actively spreading the word. Before the Internet, this would have involved radio and TV ad placements, billboards, and mailers. In the digital age, this means taking your advertising efforts online.
What Is Digital Advertising?
Digital advertising aims to accomplish the same goal as traditional advertising efforts: to take your brand’s message and push it out to as many new (and sometimes old) faces as possible. Essentially, it’s like taking a megaphone and shouting to the world that you’re here and ready to solve their problems.
As online consumers become more savvy to the ways companies hit them with ads and, consequently, become ad-blind to them, digital advertising efforts usually require a multi-pronged approach. That’s why pop-out ads (the ones that open in a new window) are all but gone. In today’s digital advertising playground, we use more welcome ad placements like on-site banners, exit-intent popups, and remarketing.